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Orders confirmed, delivered and collected without the chase

For distributors and trading companies with many customers, products and routes. Agents take the messages around every order, from the first WhatsApp to the payment, inside the systems you already run.

A morning of messages, sortedThe agent reads each message in the order it came and sends it to where its work gets done. The orange one needed a person.
Messages, in the order they cameWHATSAPPIs the corn oil in stock?EMAILPaid by transfer todayVOICE NOTEThe usual rice, pleasePORTALA slot for Sunday's deliveryWHATSAPPThe last delivery was shortRead one at a timeAGENTAGENTSorted to where the work gets doneORDEREntered in your ERPSTOCKAnswered from stock on handDELIVERYBooked into a slotCOLLECTIONMatched to the accountYOUR TEAMNeeds a person

Distribution runs on thousands of small messages, and together they decide your margin. We put agents on every one, so no order waits in someone's phone.

What the agents do in distribution

Five teams handle an order between the first message and the payment. Agents work alongside each of them, inside your ERP and on the channels your customers and salesmen already use.

Every order entered the day it is sent

How many messages does one order take?

  • Take orders the way they arrive

    Customers order on WhatsApp, by voice note, with a photo of a handwritten list or through the salesman who visited them. The agent reads each one, in Arabic or English, and turns it into order lines.

  • Match their words to your item codes

    “The usual rice” and “oil, the big tins” become the right items and pack sizes,, taken from what that customer has bought before and the names your salesmen use.

  • Check stock and credit before confirming

    Each line is checked against stock on hand and the customer's account in your ERP. A line that cannot ship is offered as a substitute or a later date before the order is confirmed.

  • Enter the chains' purchase orders

    Supermarket and hypermarket chains send purchase orders through their supplier portals or by email. The agent picks them up, checks the prices against your agreed list and enters them, so a mismatch is caught before the truck leaves.

See orders and confirmations

Beyond the five teams

Some of the work around an order happens on the road, with the brands you carry and before a customer has an account at all.

How it works for distributors

One order, from the first message to the cashFirst messageCUSTOMERVoice noteSALESMANForwarded lateORDER DESKOil in stock?WAREHOUSEOnly halfFINANCEInvoice chasedLongest waitCash inStart hereBASELINE RECORDED

One order followed from the first message to the cash

Our engineers sit with sales, the warehouse and finance and follow a week of orders through: every message each one took, who answered it and where it waited. That becomes the baseline, and the longest wait is where we start.

What the customer sentVOICE NOTE, IN ARABIC“Oil, the big tins”Your item listITEM LISTBasmati rice, sackSunflower oil, tinCorn oil, tinSugar, sackTwo could fit, so it asks onceSunflower or corn?SunflowerThe order in your ERPSALES ORDERSunflower oil, tinStock on handWithin creditCONFIRMED, IN ARABIC

An agent that turns what customers say into order lines

The agent matches the customer's own words to your item list, asks once when two items could fit, checks stock and credit, and enters the order in your ERP before it confirms.

Kept on the recordCUSTOMER WORDSWhat they sayYour itemWhere customers say itFIRST BRANCHEach word matched onceNEXT BRANCHNothing new to askGROUP COMPANYOne new word, asked once“The big tins”Sunflower oil, tin“Red label rice”Basmati rice, sack“The usual paste”Tomato paste, carton“Ghee, the yellow tin”Ghee, tin

What one branch learns, the next starts from

Every word a customer uses for your items, once matched, stays on the record. The next branch and the group's other companies start from it, and only what is new is asked.

One order, the month before and with agentsMessages per orderFrom order received to paidThe month beforeConfirmedDeliveredInvoicedPaidWith agentsPaid soonerCOUNTED WITH YOUR TEAM

From order to cash, against the month before

Messages per order and the days from order to confirmation, delivery, invoice and payment, each against the month before we start, counted with your team.

A price change needs its reasons

Landed costs moved this year: freight, insurance and lead times changed from one booking to the next. When your costs rise, your prices have to follow, and for essential goods a rise can need the regulator's approval first, argued from the supplier's invoice, the freight and the duty. Agents keep each item's landed cost on the record as those documents arrive, so the case for a new price is ready when you need it, and the price reaches every list and open order on the day it applies.

The landed cost behind a new priceEach grey column is one cost of landing the item, built on the last; the orange one is what rose since the last shipment.
What one item cost to land, cost by costGoodsFreightLast shipmentInsuranceDutyHandlingWhat rose sinceLandedThe case for a new pricePRICE CHANGELanded cost, then and nowWhat moved: freightEvidence attachedSENT FOR APPROVALAPPROVEDOn every price list and open order, from the day it applies

Built around the systems you run

Nothing has to be replaced to start. Agents work inside your ERP and warehouse system, read your price lists and stock, and answer on the channels your customers and salesmen already use.

What distributors ask us

Our customers order through salesmen, not systems. Does that still work?

Yes. Most orders start as a visit, a call or a voice note. The salesman sends it the way he does today and the agent enters it, so he keeps the customer and stops typing.

Does this work with our ERP?

Agents read from and write to the ERP you run, through its own interfaces: orders, stock, credit, invoices and receipts. Nothing is migrated, and your team keeps the screens it knows.

How agents reach your systems

Will customers know they are talking to an agent?

If you want them to, and the agent says so whenever it is asked. It writes in your company's name and the customer's language, and passes anything that needs a person to the salesman or the account manager with the whole thread.

What if our item list is a mess?

Most are. The first weeks clean it with your team: duplicate codes, missing pack sizes and the names customers really use. The agent works from that list, and anything it cannot place still goes to a person.

Do agents take orders by phone?

Calls your team takes stay with your team, and what was agreed reaches the order from their note or voice message.

Can agents chase payments without upsetting customers?

They follow the terms the customer agreed, in your tone, and stop the moment a payment or a promise comes in. A dispute or a long-standing account goes to the person who owns the relationship.

Where do we start?

Most distributors start with orders, because the messages one order takes are easy to count with your team and the quickest to cut. Collections and reorders follow on the same record.