We put AI to work inside Gulf companies.

• Sit with the people who run it

  From the start of their working day, beside the team that does the work, in the systems and on paper.

• Write down how it really runs

  Every step, every exception and every message, the way the work is done rather than the way it is described.

• Record the baseline

  How long it takes, how often it goes wrong and what it costs, before anything changes.

• Choose the first process

  The one that costs the most time, agreed with you before anything is built.

See how the engineers work→

On the first day at a distributor in Sohar, the engineer sits with the sales team, writes down how orders arrive and records how long each one takes; the first process is chosen with the owner.

Day one, a distributor in Sohar

The sales team's first orders

Our engineer

On site

• Sits with the sales team
• Writes down how orders arrive
• Times each order

Baseline recorded

Time per order, taken by hand

Agreed

First process chosen

Orders, from WhatsApp to the ERP

• Connect what you already run

  Your ERP, WhatsApp and email, reached where the data already is. Nothing is replaced.

• Set your thresholds

  What the agent may do alone, and above which limit a person on your team approves.

• Arabic and English, from the start

  Voice notes, messages and documents read in the language they arrive in.

• Tried on real cases

  Your team tries it on past cases as it takes shape, and marks what good looks like.

The engineer connects the ERP and WhatsApp, sets the credit threshold with the sales manager and builds the order agent; the team tries it on last month's orders in Arabic and English and marks the results.

Your ERP and WhatsApp

Connected where the data is

Order agent

Being built

• Reads orders in Arabic and English
• Matches lines to your items
• Asks above your credit limit

Tried on last month's orders

Marked by your sales team

Passed

Ready to go live

With a person above the threshold

• The same reading as the baseline

  The results are read the same way as before anything changed, so the comparison is fair.

• With the people who run the work

  Reviewed every week with your team, not presented to it.

• Tuned until they move

  The agent is adjusted where the results fall short, and its limits widen only when they hold.

• Every action on the record

  What the agent did, who approved it and what happened next, kept in your country.

A month later, the orders are read the same way as the baseline with the sales team; the time per order has fallen, the agent's limit is widened, and every action is on the record.

A month later

The same reading as the baseline

Weekly review

With the sales team

• Compares time per order
• Checks every exception
• Widens the agent's limit

The numbers moved

Read on your own figures

Confirmed

On the record

Every action, in your country

• Your team runs it

  Approvals, thresholds and exceptions handled by the people who own the work.

• Written down

  How it works, what it reads and what to do when something changes, in your language.

• The next process

  The second agent starts from what the first agent wrote, so it is built on what the record already knows.

• Then the branches

  Branches and group companies follow, one at a time.

The sales team runs the order agent on its own; the engineer hands over the notes and starts on collections, built on the same record, and the second branch is next.

Handed over

To the sales team

Our engineer

Next process

• Hands over the notes
• Starts from the record
• Builds the collections agent

The second branch

Next, one at a time

Planned

The work runs on AI

And your team runs it